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f o x w o o d s r e s o r t a n d c a s i n o
brand strategy + creative + experience design
With a desire to evolve the Foxwoods brand to be more relevant with a younger, aspirational customer – while still being compelling to an existing gaming customer – customer communications strategies were developed alongside creative that would redefine the Foxwoods market position.
Development of a brand evolution strategy, on property experience design, and visual identity systems. Additional brand and creative strategy resulted in seasonal campaigns and event and sub-brand IDs, inclusive of photo and video production to create assets to support. We were able to reintroduce a 30-year-old brand in way that was an evolution honoring the past, but felt like a sea change of new and exciting.













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