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Foxwoods Resort and Casino

f o x w o o d s   r e s o r t   a n d   c a s i n o 

brand strategy + creative + experience design

With a desire to evolve the Foxwoods brand to be more relevant with a younger, aspirational customer – while still being compelling to an existing gaming customer –  customer communications strategies were developed alongside creative that would redefine the Foxwoods market position.

Development of a brand evolution strategy, on property experience design, and visual identity systems.  Additional brand and creative strategy resulted in seasonal campaigns and event and sub-brand IDs, inclusive of photo and video production to create assets to support.  We were able to reintroduce a 30-year-old brand in way that was an evolution honoring the past, but felt like a sea change of new and exciting.

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