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g l o b a l  c r o s s i n g  a i r l i n e s

Global Crossing Airlines

brand strategy + creative + experience design

GlobalX is a US 121 flag and supplemental airline flying the Airbus A320 family of aircraft. GlobalX flies as an ACMI, wet lease, and ad-hoc charter airline serving the US, Caribbean and Latin American markets.  When customers charter a flight from GlobalX, the entire aircraft is theirs, and they determine when and where they want to travel. GlobalX charter flights offer the ultimate in flexibility and convenience.  Customers can customize the onboard experience including in-flight meals, drinks, entertainment, onboard experience and more.


Working with GX to develop a challenger B2B brand that could be white labeled for other businesses and brands such as United Airlines, Allegiant Air, Destination Cuba, Caesars Entertainment and more. Working with the GX CMO, we successfully translated the vision of the brand, into touchpoints that brought the brand to life for GX clients in a B2B environment.

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