Black Desert Resort
Luxury Your Way
Working with an award-winning director and creative team, we crafted and produced an integrated pre-launch and launch campaign, “Luxury Your Way,” that debuted during the Black Desert Championship, inaugural stop in the PGA Fed-Ex Cup, with campaign extensions that will take the resort through its inaugural year launching in 2025.
As a fractional executive for the parent company, Reef Capital, Origami provides marketing strategy and oversight into the company's verticals for Reef Hospitality, Reef Real Estate and Black Desert Events.
Brand strategy
Marketing strategy
Marketing infrastructure design
Creative design
Real estate marketing
CRM strategy & creation
Partnerships and strategic alliances
Marketing integration and support for PGA, LPGA, NBA, and NHL
Brand Launch
Brand Strategy
Customer Experience Design
Creative Management
CRM Strategy
Paid Performance Media
Partnered with executive leadership and Reef Capital ownership to lead brand and marketing strategy, establish go-to-market and launch strategy for Black Desert Resort, develop and execute real estate marketing, define digital content strategy and creation, CRM strategy and execution, and define and develop partnerships and strategic alliances.