Las Vegas Sands Corp
Want The World
A successful reimaging of the brand portfolio strategy allowed us to create efficiencies and leverage the highest performing brand with a branded house strategy, resulting in making the brand more relevant to future and aspirational target audiences.
Campaign Accolades
Liquor.com: Electra, Dorsey and Rosina Represent A New Chapter In The Strip’s Cocktail Culture
Conde Nast traveler: Readers Choice Awards
Jetsetter: The Venetian Defies Expectations With Its Attention To Detail
Eater: The Sexiest New Cocktail Lounge In Vegas
Conde Nast Traveler: The Venetian And The Palazzo Top Hotels In Vegas
Strategy At Play
Development of a new nightlife and cocktail experience in Las Vegas
Redefine its domestic brand portfolio strategy
Leveraging its highest-performing brand
Become more relevant to future and aspirational target audiences
Shift perception of The Venetian to emerging consumers, create immediate brand resonance
Experiential activations were used to bring the Venetian brand to life with our customers
Brand Launch
Brand Strategy
Customer Experience Design
Creative Management
CRM Strategy
Partnerships & Strategic Alliances
Experiential Activations
Paid Performance Media
B2B Sales Marketing Strategy & Implementation
To actualize a successful shift in portfolio strategy, brand operations were also updated accordingly bringing in curated brand experiences, innovative culinary offerings and redefining nightlife.
With a reimagined positioning and operations in place, it was time to craft a vibrant and spirited brand narrative, appealing to socially motivated and culturally connected customers. Inspire a connection where old world beauty meets new world creativity. A place with room for everyone that brings the best things to one place. Fashioned after the grandest places on earth should inspire its guests to do only one thing: Want the World.