The Venetian of Las Vegas
To shift the perception of The Venetian to emerging consumers, we had to meet them where they were to showcase the brand evolution and create immediate brand resonance. With a focus on culinary and lifestyle partnerships, we created experience activations across the country.
Experiential activations were used to bring The Venetian brand to life with our customers. A myriad of custom experiential solutions were used to make the experience memorable, create interactions with guests, provide a takeaway, and generate social currency. Touchpoints included the following:
Venetian-branded invitations and collateral throughout the event experience
VIP Access to Events & Experiences
Curated Food and Cocktails
Experiential Lounges
Live Demonstrations
Photo Booths
Customizable Premium Merchandise
Social Media Backdrops