VAI Resort
We identified the white space opportunity and developed a new brand platform and visual identity which framed up the overall communications approach.
Working with a top artist and creative director, we crafted and produced a vibrant integrated campaign that launched with the 2022 Superbowl. “Spread your wings and VAI” was developed to create an oasis of untamed spontaneity and to set a new standard in entertainment and hospitality.
The concept, focused on water, explores the feeling of intrigue, desire, exploration and a craving for those experiences that make us feel alive. Imagery was contrast-centric and powerful: sun drenched bodies and dream-like scapes cut in between the beautiful AZ desert. Mixing worlds between 2D, 3D and post-motion graphics, deeply saturated slightly cinematic visuals reveal a freshness and energy the future resort will embody. from teaser campaign to full resort launch and concepted and produced the first campaign laying out the campaign evolution through launch.