Black Tap

To evolve how Black Tap connects with a new wave of consumers, we took the brand beyond its four walls—amplifying its personality through bold culinary experiences and lifestyle-led activations nationwide. The strategy included a comprehensive brand launch, customer experience design, creative direction, and a CRM approach built for loyalty and growth. With paid media performance,strategic alliances, and B2B marketing strategies integrated into the rollout, we helped reposition Black Tap as more than a burger brand—it became a lifestyle experience rooted in culture and community.