Majordomo

To shift perception and build cultural relevance for Majordomo among emerging consumer segments, we focused on meeting audiences where they are—through high-impact culinary and lifestyle-driven experiences. By combining a strong brand launch and strategy with customer experience design, CRM development, and creative management, we built a platform for national resonance. This included experiential activations, paid performance media, and strategic partnerships that reinforced the brand’s evolving identity, while aligning with B2B sales and marketing goals to drive broader engagement.