Wakuda

As a fractional CMO, Origami led the development and execution of a global, integrated marketing strategy designed to elevate brand visibility and performance. This included crafting comprehensive brand and marketing strategies, overseeing creative design, and managing campaigns across social media, paid media, and public relations. Origami also orchestrated high-impact activations, events, and programming that deepened customer engagement, supported new restaurant openings, and strengthened community and partnership initiatives—all driving measurable growth in media impressions, social influence, and same-store sales.