Chica

Serving as a fractional CMO, Origami played a central role in shaping and executing a national marketing strategy that brought the brand to life across every touchpoint. From defining the brand and marketing direction to designing campaigns and experiences, Origami helped drive awareness, engagement, and growth. This included launching new restaurant openings, producing memorable events and activations, managing social and paid media, and cultivating community partnerships—all working together to boost visibility, enhance social currency, and grow same-store sales.