The Cosmopolitan of Las Vegas
Just The Right Amount Of Wrong
With a desire to lead culture and not follow, The Cosmopolitan of Las Vegas was launched as a brand that was not meant for everyone.
Campaign Achievements
Launched as sought after international travel destination
Became a pop culture phenom
Multiple awards including; Effie, Cleo, Cannes Lion and Addy.
Strategy at Play
Just the Right Amount of Wrong” Television spots weren’t shot at the resort, to showcase that the brand is at home all over the world.
Brand Launch
Brand Strategy
Customer Experience Design
reative Management
CRM Strategy
Partnerships & Strategic Alliances
Experiential Activations
Paid Performance Media
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Partnerships + Experience Activations
In effort to introduce and showcase The Cosmopolitan of Las Vegas brand to the world, an experiential activation strategy was developed. With the goal of generating awareness, social currency, media impressions and future bookings we developed tentpole activations and events across the country.