Fontainebleau

We identified the white space opportunity and developed a marketing strategy to apply across verticles. 

As a fractional senior executive, Origami partnered with executive leadership and ownership to lead marketing strategy, define and scope internal marketing team, establish opening and operating budgets, create restaurant partner marketing plans, digital content strategy and creation, CRM strategy and execution, define and develop partnerships and strategic alliances, drive marketing for MICE, and thought leadership for integrated resort launch.