Foxwoods Resort Casino
With a desire to evolve the Foxwoods brand to be more relevant with a younger, aspirational customer – while still being compelling to an existing gaming customer.
Customer communications strategies were developed alongside creative that would take Foxwoods into the future
Development of a brand evolution strategy, on property experience design, and visual identity systems. Additional brand and creative strategy resulted in seasonal campaigns and event and sub-brand IDs, inclusive of photo and video production to create assets to support.
